Retail Sales Training Course

Location: Lagos.

Fee: N105, 000

Duration: 3days

Satisfying every customer can be difficult, but there are proven methods and skills you can learn to maximise their satisfaction and increase sales.

This Course provides you with an understanding and skill development in how to engage with customers, controlling the sales process, identifying upselling/cross-selling opportunities, sales psychology, needs analysis and much more.

This comprehensive course is designed to help retail sales professionals sell more and discount less, handle difficult customers, professionally handle every sale and maximise every opportunity.

Retail has long been one of the most competitive sales environments and the competition only continues to increase. It is vital to all retailers that we make the most of every marketing dollar and every customer by giving our retail sales staff the skills and confidence to professionally manage, control and close sales.

This course will provide your team with skills and techniques to close more sales whilst providing great customer service and not creating a pushy forceful sale.

Learning Outcomes

• Learn to create a great first impression
• Learn to greet constructively & create a personal connection
• Develop rapport & create warmth & openness
• Ask effective questions to better understand client needs
• Master active listening techniques
• Learn to control the sale & lead a customer to becoming a buyer
• Learn an amasingly simple and professional way of handling price shoppers
• Learn 4 effective techniques for minimising & negating the need to discount
• Understand sales psychology such as the “The Power of YES when selling”
• Learn to ask for the sale
• Learn cross selling and upselling
• Master effective techniques for closing without being pushy

Course Outline

Retail Sales Training Course – Lesson 1 It Starts with you

• Attitude
• Personal Appearance
• Product Knowledge
• Sell yourself on the product
• Enthusiasm

Retail Sales Training Course – Lesson 2 Consider the customer

• What do you expect when you are a customer?
• The value of every shopper
• The mission for a retail sales person
• Define ‘excellent retail customer service’

Retail Sales Training Course – Lesson 3 Starting the sales process

• The importance of first impressions
• How to create a good first impression

Retail Sales Training Course – Lesson 4 Greeting

• The golden rule
• Create a constructive greeting
• Construct positive dialogue
• Develop rapport

Retail Sales Training Course – Lesson 5 Needs analysis

• Deepening techniques
• Probing questions

Retail Sales Training Course – Lesson 6 Control the sale

• ‘The Challenge’ – persuasion, not confrontation
• How to handle people shopping on price
• Active listening
• ‘Minimal encouragers’ – their importance and how to use them
• The excellent 6 step technique that negates the opposition and maintains your professionalism

Retail Sales Training Course – Lesson 7 Maximising Every Opportunity

• Minimising/Negating discounting
  • 4 effective techniques
• Why discount & Why not?
• Cross Selling
• Upselling

Retail Sales Training Course – Lesson 8 Sales Psychology 101

• The Power of ‘Yes’ when selling
• Tie downs
• Tag Ons

Retail Sales Training Course – Lesson 9 Closing the sale

• Knowing when the time is right
• Don’t be afraid to ask for the sale
• 3 closing techniques

Retail Sales Training Course – Lesson 10 Thank you

• Referrals
• Repeat business
• Genuine mutual appreciation

About Instructors

Michael Windzor

Front-end dev

Michael Windzor has been teaching students and professional of over past 10+ years, through his workshop he trained up to 25,000+ Android and Java students and Professionals globally.

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